TARINA 

Tarina’s journey began in 1989, at home in the small town of Cuttack. In her early days, Tarina (Sen) was always stylish, always curious, and always with her nose buried in the latest fashion magazines - quietly stood out with what we now call her “minimalist-maximalist” look. What started with just two tailors at home has now grown into a full-fledged family-run design house. Today, Tarina’s daughter joins her now and is part of the family run enterprise. Together, they’ve built a space that is as much a workshop as it is a playground: their design unit, lovingly called a “Karkhana” (factory), is a buzzing hub where ideas, weaves, and laughter meet. They work hand-in-hand with weaving clusters across India - from the whisper-soft Jamdani of Bengal, to the bold Ikat of Odisha, the delicate shimmer of Chanderi, and the timeless elegance of Maheshwari. Every weave tells a story, and every stitch carries the mark of crafted skill. And it’s not just about the clothes. Some of the karigars (artisans) have been with Tarina since day one - over decades of loyal craft and companionship. The team feels like family, with the occasional interruption from the resident Frenchie dog, who firmly believes he’s the true MVP. At Tarina, we believe the present and the future will always be handmade. Tarina wants to draw attention and appreciation to the incredible craftspeople of India.

We want to grow our brand organically at the same time drawing attention and appreciation to the incredible craftspeople of India. The brand is about quiet luxury… Our focus is creating beautiful handwoven outfits.

The Designer

Tarina Sen is prominent designer based out of Odisha in East India. She wears many hats as a stylist, designer and successful entrepreneur. Her designs exude opulence, are contemporary and effortlessly elegant. Her creations are a fusion of fine textiles and Indian craftmanship.

Designer Tarina Sen’s tryst with Jamdani started when she got married in a traditional Bengali family & saw her mother in law in beautiful jamdani dhakai sarees, as she wore them with effortless grace, with so much pride, love & care. To quote Tarina, ‘it was my mother in law who initiated me into Jamdanis, seeing her in her freshly starched muslin Jamdani sarees was like a feeling of being in Kolkata in summer. What started out as a loving gesture to my mother in law, has now made me committed to this craft, the weavers community & tribe. As they say – “If it aint broke, don’t fix it”. I’m trying to move away from the stereotyped representation of the fabric, flesh out new styles and designs. However, in doing so, I’m not looking to make major changes to the construct as it has taken weavers years develop their skill, memorise weaving techniques, patterns, and motifs.’