TARINA 

At TARINA we believe in creating comfortable quality clothing …something for everyone and everyplace. The overall vibe is “dressed”.

We want to grow our brand organically at the same time drawing attention and appreciation to the incredible craftspeople of India. The brand is about quiet luxury… Our focus is creating beautiful handwoven outfits.

The Designer

Tarina Sen is prominent designer based out of Odisha in East India. She wears many hats as a stylist, designer and successful entrepreneur. Her designs exude opulence, are contemporary and effortlessly elegant. Her creations are a fusion of fine textiles and Indian craftmanship.

Designer Tarina Sen’s tryst with Jamdani started when she got married in a traditional Bengali family & saw her mother in law in beautiful jamdani dhakai sarees, as she wore them with effortless grace, with so much pride, love & care. To quote Tarina, ‘it was my mother in law who initiated me into Jamdanis, seeing her in her freshly starched muslin Jamdani sarees was like a feeling of being in Kolkata in summer. What started out as a loving gesture to my mother in law, has now made me committed to this craft, the weavers community & tribe. As they say – “If it aint broke, don’t fix it”. I’m trying to move away from the stereotyped representation of the fabric, flesh out new styles and designs. However, in doing so, I’m not looking to make major changes to the construct as it has taken weavers years develop their skill, memorise weaving techniques, patterns, and motifs.’